May 22: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Uniting a customer loyalty program using data — CMO

United Airlines’ CRM leader shares the process of integrating 90 million frequent flyers into a single program.

2. App offers online loyalty program for local businesses — The Telegram

Free online application Brownie Points serves as virtual punchcard for Canadian businesses.

3. How to win the loyalty marathon — Fast Casual

Loyalty marketing lessons with a marathon runner’s twist.

4. Using Social Media to Build Customer Loyalty — Business 2 Community

How three companies are using social media to build loyalty.

5. How loyalty programs influence the way you shop — Chicago Sun-Times

The reporter examines the potential for personalized pricing stemming from loyalty program data.

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