May 15: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Amazon Earns Customer Loyalty With Integrity, Not Rewards — Forbes

A good will gesture wins one customer’s loyalty and praise.

2. Loyalty Programs Need to Put Customers’ Needs First — AdAge

The author shares examples of five businesses that emphasize experience in building brand connections.

3. Red Carpet Rewards loses its luster for some Nationals fans — The Washington Post

The MLB team has diluted its rewards program angering loyal fans.

4. CBA to spend millions rewarding staff: Can you buy loyalty? — Smart Company

Bank gives staff members $250 after customer service rating increases.

5. Best Frequent Flyer Programs For 2013 — Huffington Post

A survey ranks airlines’ frequent flyer programs based on value and convenience.

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