April 10: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Hotels, airline devalue loyalty programs, angering customers —

This story highlights Delta’s decision to discontinue its policy allowing mile transfers when a SkyMiles member dies. It also features loyalty program scale-backs in the hotel industry.

2. Retailers offer loyal customer break on gas prices — ABC13

Walmart rolls back gas prices with Great Gas Rollback program benefiting those with Walmart credit, debit and gift cards.

3. The dog in customers — Lawn & Landscape

This story explores client loyalty metrics in the lawn and landscape industry.

4. Walgreens expands ‘get fit’ incentives tied to company’s loyalty program — Drug Store News

Walgreens boosts health incentives for its Balance Rewards program.

5. As Target launches, loyalty points fight heats up — Toronto Star

Target’s entrance into the Canadian market has many retailers relying on their loyalty programs to keep customers coming back.

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