March 27: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Getting On Board With Customer Experience — Forbes

The author speaks with Southwest Airlines’ Rapid Rewards program director and shares loyalty lessons learned.

2. IHG to offer free internet to all loyalty scheme members — Business Traveller

A recent survey revealed the importance of free internet access for hotel guests. The Intercontinental Hotels Group plans to offer that and more for rewards program members.

3. Earn Starbucks loyalty points beyond cafes — USA Today

The world’s largest coffee chain extends its loyalty card program to the grocery store aisle.

4. Marketers Could Benefit From a Small Data Strategy: Big Data is a damn mess — Adweek

The story explores what can happen when data collection surpasses its processing.

5. Exclusive: Pepsi Launches Pepsi Experience Points Rewards Program, Teams With SongBooth at SXSW — Billboard

Beverage company partners with mobile app in new pop culture-based rewards program.

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