February 20: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Maker’s Mark Sincerely Apologizes For Almost Diluting Its Bourbon — Forbes

The whiskey company apologizes to consumers who were upset about its decision to dilute bourbon to avoid supply shortages. Maker’s Mark hits the mark in the apology by listening to its loyal customers.

2. Metrobus drivers get customer service training — The Washington Post

It’s no secret that great customer service can result in increased customer loyalty. Metrobus drivers in D.C. are getting a crash course in customer service to improve customer experience.

3. Sears/Kmart Shop Your Way Rewards Program Not Very Rewarding — Consumerist

This customer’s experience highlights what can happen with a rewards program gone wrong.

4. Weight loss program rewards you for results —

An exercise class geared toward losing weight rewards top participants with points and a cash prize.

5. American Airlines, US Airways merger to alter business travel — Los Angeles Times

Another look at how the major airline merger could affect corresponding loyalty programs and perks for frequent flyers.

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