January 25: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. When driving customer loyalty, less is more — Retail Customer Experience

This story offers five tips to streamlining loyalty programs and creating memorable rewards.

2. Case Study: New Loyalty Program Connects ‘Wichcraft With Customers — Street Fight

The speciality sandwich service ‘wichcraft is going mobile with its loyalty program. This story provides a Q&A with ‘wichcraft’s marketing director.

3. Luka Apps, 7-Year-Old Boy, Writes Letter To Lego, Gets His Toy Replaced — Huffington Post

LEGO demonstrates superior customer service in what some are calling the best customer service story of 2013.

4. Kiip mobile rewards platform arrives in Japan with campaign for Ponta loyalty program — The Next Web

A reward service for mobile apps is partnering with a local loyalty program to kickoff its entry into the Japanese market.

5. Travelers get stingier with their loyalty — USA Today

A new survey says only 8 percent of travelers are loyal to a hotel brand and only 14 percent are loyal to an airline. The reporter explores the survey’s implications for hotels and airlines.

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