November 14: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Could charity loyalty cards replace ‘chugging’? — Marketing Week
I visited this link for the ‘chugging’ and stayed for the insight about implementing loyalty cards for charities and donors.

2. Three ways to build customer loyalty — Franchising
A simple thank you goes a long way in building loyalty. Read about that and more in this story that offers more advice to creating a loyal customer base.

3. Boosting Holiday Profits With The Gift Of Customer Service — Fast Company
With the holidays around the corner I thought this a timely story that targets customer service employees.

4. The mathematics of customer loyalty: A customer saved is 1.2 customer earned — Financial Post
The author shares numbers behind building loyalty and offers four takeaways.

5. Belly App Converts ‘Damn Paper Punchcards’ to Digital — Entrepreneur
This interview with a rewards start-up delves into the digital aspect of loyalty programs.

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