October 10: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Why Walgreen’s is Entering the Loyalty Card Game — NBC Chicago
We’ve heard a lot about Walgreens and its new loyalty program. This link tracks to a Q&A with the company’s VP of Loyalty and Insights – it’s straight from the horse’s mouth.

2. Reward programs can cut business-travel costs – but choose wisely — The Globe and Mail
The article offers helpful money-saving tips for companies clever enough to embrace the right rewards program.

3. Customer loyalty is a moving target — Direct Marketing News
The article highlights a lucrative area in which companies should focus developing loyalty.

4. Here’s A Great Customer Service Story About A Little Caesars Pizza Guy — Business Insider
It’s always great to hear stories about exceptional customer service and even better when the experience builds loyalty.

5. Blame Lazy Americans for Bad Customer Service — The Philly Post
I’ll be honest, the headline drew me to this clip. I’m sharing because it’s a well-written piece about the dangers of poor customer service.

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