July 4: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Customer Loyalty in the Midst of a Makeover; Brands Using Social Media, Mobile Phone to Retain Customers —The Economic Times

2. Is Now the Time for J.C. Penney to Double Down Its Bets on Its Rewards Program? — COLLOQUY

3. Are Most Apple Customers Really Loyal? — CBS MoneyWatch

4. How To Fix Your Restaurant’s Loyalty Program — NBC Chicago

5. 12 Surefire Strategies to Increase Customer Loyalty — Business Insider

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