SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘nordstrom’
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A Reward Program Without The Credit Card: What Target Could Learn From Macy’s, Nordstrom
April 17th, 2018Target is testing a credit card-free rewards program, Target Red, that enables its shoppers to earn rewards no matter how they pay. But a test doesn’t seem necessary. Here is what Target, and its shoppers, can expect based on what other major retailers have learned.
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Your Next Best Job Opportunity Is In Technology — Retail Technology
February 20th, 2018Retailers are predicted to close thousands of stores in 2018, eliminating potentially hundreds of thousands of jobs. But in the back end of retail, and in the aisles, an army of jobs is being created that require highly skilled individuals. Here are the three areas to find retail tech jobs.
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Gaining Shopper Trust Through Advisory Panels: The Nordstrom Way
September 28th, 2017Influential retailers are turning to shoppers to provide direct feedback on products and services in return for sharing their opinions and special offers. Shopper panels also have a hidden bonus: They enable merchants to gather further data from their most influential customers.
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Makeup Remover: 3 Ways To Capture The Shopper In The Evolving Beauty Aisle
September 18th, 2017The beauty aisle’s greatest enhancement isn’t in ingredients or promises, but in deals. Competition from new retail channels is forcing traditional beauty brands and retailers to offer up discounts that would make some lip-lined mouths drop open.
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Credit-Freeing Currency: How Nordstrom Rewards Is Benefitting From Ditching The Card
April 26th, 2017Nordstrom in mid-2016 changed its rewards program so members could earn points regardless of how they pay. The results are now in: 3.7 million new memberships. How freedom to pay can contribute to growth and engagement, and be an opportunity to promote the value of branded credit cards.
