SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘loyalty programs’

  • Giant Eagle’s Got New Rewards, But Does It Have Enough Meat To Satisfy Shoppers?

    October 23rd, 2017

    The supermarket chain’s new rewards program is evidence that winning loyalty requires being both omnichannel and omnivore — diverse in many ways. But that’s just the start of what consumers expect. Here’s a look at three basic elements to sating the shopper.

  • The Disruptors Are Coming: How Pampers, Kiip Are Redefining Loyalty  

    July 18th, 2017

    Here’s one more sign retailers are struggling to engage shoppers: Reward programs, while increasing in number, have 54% member inactivity, according to the 2017 COLLOQUY Loyalty Census. Here’s why shoppers are abandoning memberships, and what retailers can learn from a few disruptors.

  • Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

    May 5th, 2017

    Loyalty program benefits that focus on unique experiences, rather than points, are not new. But Kohl’s recent Yes2You Rewards experiences, including a fashion photo shoot, exemplify how competition to stand apart is reaching a new level. Kohl’s shares some of its strategy.

  • How Retailers Can Maximize The Power of Coupons

    March 20th, 2017

    New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the “buy” impulse. What traditional retailers, everyday-low-price merchants and manufacturers can learn from the findings.