SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘loyalty programs’

  • Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

    May 5th, 2017

    Loyalty program benefits that focus on unique experiences, rather than points, are not new. But Kohl’s recent Yes2You Rewards experiences, including a fashion photo shoot, exemplify how competition to stand apart is reaching a new level. Kohl’s shares some of its strategy.

  • How Retailers Can Maximize The Power of Coupons

    March 20th, 2017

    New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the “buy” impulse. What traditional retailers, everyday-low-price merchants and manufacturers can learn from the findings.