SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Loyalty Marketing’

  • Hope In Store: How Lululemon, Starbucks Stand Out In A Fear-Filled Election

    August 16th, 2016

    Few modern events have demonstrated the effectiveness of fear as a motivator as plainly as the presidential election. But in actuality retailers have used fear as a marketing tool for years. Here’s how turning fear in the inverse, to hope, is benefiting major brands.

  • Back-To-School Trends A Lesson In New Math

    August 15th, 2016

    Sixty percent of parents plan to use their mobile devices for back-to-school shopping this year, while Amazon is projected to capture 25% of the $17 billion increase in back-to-school sales. If retailers do not begin focusing as much on the digital experience as bricks and mortar, it could be a hard lesson.

  • Megastore On The Bubble: What Shrinking Target And Walmart Stores Mean

    August 8th, 2016

    Smaller locations may have been the solution for shoehorning large-format retailers into densely populated cities. But the proliferation of digital shopping is proving location matters less and less, and it raises the question: Is the megastore even necessary?

  • Supermarket Chefs In Season: How Kroger, Hy-Vee Are Improving Sales

    July 18th, 2016

    Seeking to improve customer experiences as well as revenue growth in the burgeoning takeout category, supermarkets are hiring trained chefs – or in the case of Kroger Co., training their own. Essential to success is ensuring that customers feel they get their money’s worth.

  • Sugar-Coating Change: Supermarkets Finding Healthier Future in Better Nutrition

    July 15th, 2016

    Several supermarket chains, from Kroger to H-E-B, are incorporating healthy-eating campaigns into their overall store experiences. This move, in advance of changing food label requirements, is causing food manufacturers to change practice. Consumers, so far, are responding positively.