SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Loyalty Marketing’
September 13th, 2016
Recent research shows a third of consumers prefer that companies thank them in the form of points or miles – indicating the pervasiveness of loyalty programs. But retail interactions occur well outside purchase, and recognition extends beyond loyalty programs. How some retailers are thanking customers in fresh ways.
September 7th, 2016
Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes. Following are five major retail fails, some of which passed under the radar, and what to learn from them.
August 30th, 2016
The reportedly limp-along introduction of Walmart Pay may cause some retailers to rethink entering the payments game, but others, including Starbucks, are excelling. Meanwhile, CVS Pay just launched. A look at what makes them different.
August 24th, 2016
While Walmart, Target and other chains test ways to maneuver into smaller footprints, other retailers benefit from their missteps. Most […]
August 16th, 2016
Few modern events have demonstrated the effectiveness of fear as a motivator as plainly as the presidential election. But in actuality retailers have used fear as a marketing tool for years. Here’s how turning fear in the inverse, to hope, is benefiting major brands.