SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Engagement’
August 16th, 2016
Few modern events have demonstrated the effectiveness of fear as a motivator as plainly as the presidential election. But in actuality retailers have used fear as a marketing tool for years. Here’s how turning fear in the inverse, to hope, is benefiting major brands.
July 18th, 2016
Seeking to improve customer experiences as well as revenue growth in the burgeoning takeout category, supermarkets are hiring trained chefs – or in the case of Kroger Co., training their own. Essential to success is ensuring that customers feel they get their money’s worth.
July 5th, 2016
Seeking fresh ways to breathe life into their visually flat offerings, online retailers are taking a literal page from catalogs […]
March 3rd, 2016
The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but […]
February 24th, 2016
Research shows easy return policies lead to more purchases, but also to other surprising shopper behaviors. Instead of lenient return […]