SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘discounts’
April 10th, 2017
Research shows online luxury retailers are losing millions of dollars in unrealized sales — more than their mass-market counterparts — because they are miscalculating how much to discount. Here’s a look at the factors that should influence markdowns, and how grocery chains can do the same.
March 20th, 2017
New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the “buy” impulse. What traditional retailers, everyday-low-price merchants and manufacturers can learn from the findings.