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Take the “Loyalty Leap” — How to Build Unwavering Customer Loyalty While Navigating the Minefields of Privacy
How do you attract loyal customers in an era of unprecedented customer power? How do you cope with the ‘new normal’ of today’s marketplace, balancing customers concerns about personal privacy with their demand that all their unique needs be met? My guest Bryan Pearson, President of Canada’s LoyaltyOne and author of “The Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will share two decades of frontline experience to give marketers sound strategies for navigating the worlds of customer expectations, privacy and data integrity. An internationally recognized expert in the fields of enterprise loyalty and coalition marketing, Pearson will offer tangible lessons drawn from his work in Brazil, Canada, India and the US on how to successfully manage the greatest asset of any company in the digital age: its customer data in order to create emotionally loyal customers.