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  • By Chris Taylor
  • Actionable Books

Scaling Back Data Greed

As President and CEO of LoyaltyOne (overseeing the iconic AIR MILES) and author of the The Loyalty Leap, Bryan Pearson knows a thing or two about customer loyalty and 21st century marketing. In this installment of Actionable Interviews, we discuss:

– Data Greed (and how to avoid it)
– Behavior Loyalty vs Emotional Loyalty (what wins and why)
– Marketing through Fear vs Hope
– How Customer Loyalty starts with Employee Loyalty

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