In the News: All Posts
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Huffington Post: Influence: Trust Me on This One
May 22, 2013Buying is ultimately about trust. And the unconscious calculation (if you can even call it that) in the mind of [...]
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Financial Post: Loblaw debuts digital loyalty app as grocery retail war heats up
May 06, 2013by Hollie Shaw TORONTO • Retailer loyalty programs are aiming to reach people where they do a vast amount of [...]
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Retail Online Integration: What Retailers Can Learn About Customer Retention From the Latest Airline Mega Merger
March 28th, 2013Any retailer that’s been in business for five minutes knows that a loyal customer is far more valuable than a [...]
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Business Standard: Hope, not fear, builds bridges
January 21st, 2013Author Bryan Pearson tells Ankita Rai that loyalty is the result of customer intimacy, not anxiety. Marketing through fear and [...]
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Lighting the Lamp on Loyalty: How the NHL Can Win Back Fans
January 18th, 2013Lighting the Lamp on Loyalty How the NHL Can Win Back Fans 1/17/2013 Fans of hockey may warmly welcome players [...]
