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World Brand Congress 2011
November 24, 2011 @ 8:00 am - November 26, 2011 @ 5:00 pm
From the Mouth of India’s Consumers: New Research into Attitudes about Loyalty
Join over 500 of the world’s branding and marketing elite under one roof. Hear top executives from the World’s biggest brands and most influential marketing organizations answering today’s critical business challenges. Experience the power of Brand-Building and Rapid-fire Ideas On Marketing to reach out to the consumer at the World Brand Congress 2011.
With one of the world’s fastest-growing major economies and more than 1.2 billion people, India’s loyalty marketing industry is poised for historic growth. But exactly what are the best ways to communicate with the increasingly sophisticated consumers of India, and how do they view the relationship between data sharing and privacy?
This session will highlight the latest findings on the attitudes and perceptions of loyalty marketing in India. These first-of-a-kind surveys reveal surprising insights into the consumer’s mindset around privacy, relevance and the expected benefits of sharing personal information. Come hear about the evolving viewpoints and expectations of one of the world’s most dynamic economics, and how these sentiments compare with other major markets.
Bryan Pearson will deliver this keynote presentation on November 25, 2011 from 10:45 AM to 11:30 AM