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The Conference Board of Canada
February 14, 2012 @ 1:00 pm - 2:00 pm
Free Webinar for Canadians: Winning Shopper Loyalty in an Age of Privacy Concerns
The Conference Board of Canada is pleased to invite you to participate in a free interactive webinar on Tuesday, February 14, 2012, at 1:00 p.m. EST, featuring two leading experts in responsible data use and customer loyalty: Bryan Pearson, the President of LoyaltyOne and author of The Loyalty Leap: Turning Customer Information Into Customer Intimacy; and Mitchell Merowitz, Vice-President, Corporate Affairs and Chief Privacy Officer of LoyaltyOne.
In this 60-minute session, Bryan and Mitchell will review the results of an extensive North American consumer survey that reveals surprising attitudes and expectations around consumer privacy. Included in the findings: the lengths consumers will go to protect their identity, when and what information consumers are willing to share, and what consumers actually expect in return for their personal information. This webinar is a must for any company wanting to build relevancy and customer loyalty and trust in Canada, the United States or both.
Most marketers operate by the adage that personal data is needed to enhance the customer experience. Yet 74% of North American consumers say they do not feel they receive any benefits at all from sharing their personal information. Further, 67% of North Americans said they would be willing to provide more information about themselves if companies sent them product or service offers that were relevant. How do companies bridge the gap between meeting the unique needs of their customers and building loyalty and trust? In this webinar, participants will learn how to make that leap:
Gain valuable insights on:
• How to craft a privacy statement that is transparent and accessible to your customers;
• Tips to winning back the trust of consumers whose data has been breached by hackers;
• Methods for communicating with consumers in a way that is welcome, not invasive;
• What measures consumers have taken to protect their privacy, and what those activities mean for loyalty marketing; and
• How to reach consumers in an age of privacy concerns, through the channels they feel most comfortable with.
To register for this complimentary webinar, please email the completed information below to Amanda Pelkola at Pelkola@conferenceboard.ca . You will then receive instructions for accessing the live session.