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The Art of Marketing
March 5, 2012 @ 9:00 am - 4:45 pm$399
Building on the success of the SOLD OUT national tour in 2011, this one day conference features seven internationally renowned bestselling authors and leaders, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues.
Join Bryan from 9:30AM to 10:00AM as he presents ‘Enterprise Loyalty & Customer Relationship Management’ and discusses:
* Building relevant communications that engage consumers when they want, wherever they are
* The common myths behind the privacy debate and a challenge to critics who equate data-usage marketing with for-profit spying
* The powerful strength of Enterprise Loyalty
* How to close the customer commitment gap through meaningful communications
* The difference between customer intimacy and loyalty, and how to use it to drive growth