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Loyalty World US 2013
October 28, 2013 @ 10:15 am - 10:55 am
Reeling in the Exabytes: How Big Data can Create Emotionally Engaging Experiences
Bryan Pearson, President and CEO of LoyaltyOne author of the “Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will draw on more than 20 years of loyalty marketing experience to explain how to use Big Data to create emotional loyalty in a rapidly changing world.
• How to transform vast amounts of data into curated customer experiences, while addressing demands for personalization, contextual messaging and real-time recognition
• Recent examples of ambitious programs that elevate mere loyalty marketing to a personalized service, through the practice of Enterprise Loyalty
• Maintaining emotionally engaged customer relationships (not mere repeat customers) while keeping abreast of rapid-fire industry expansion
• Building the systems to meet the burgeoning growth of the industry, and training the future workforce that will be responsible for your data asset