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Loyalty World US 2013

October 28, 2013 @ 10:15 am - 10:55 am

Reeling in the Exabytes: How Big Data can Create Emotionally Engaging Experiences

Bryan Pearson, President and CEO of LoyaltyOne author of the “Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will draw on more than 20 years of loyalty marketing experience to explain how to use Big Data to create emotional loyalty in a rapidly changing world.

• How to transform vast amounts of data into curated customer experiences, while addressing demands for personalization, contextual messaging and real-time recognition

• Recent examples of ambitious programs that elevate mere loyalty marketing to a personalized service, through the practice of Enterprise Loyalty

• Maintaining emotionally engaged customer relationships (not mere repeat customers) while keeping abreast of rapid-fire industry expansion

• Building the systems to meet the burgeoning growth of the industry, and training the future workforce that will be responsible for your data asset

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Details

Date:
October 28, 2013
Time:
10:15 am - 10:55 am

Venue

Bellagio Hotel
3600 Las Vegas Blvd. South
Las Vegas, NV 89109 United States
Phone:
888-987-6667
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Details

Date:
May 22, 2017
Time:
3:28 pm