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Loyalty World Canada
March 5, 2013 - March 6, 2013
Trust or Bust: Using Loyalty to Create Winning Customer Experiences
– At a time when privacy concerns are heightened, is there a way to win the public’s trust?
– How to use data to create relevant communications that connect with consumers
– How to turn customer information into customer intimacy through a value exchange
– Results of recent survey of consumer attitudes about data and privacy. What crosses the barrier from clever to creepy?