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Loyalty: Keeping Your Customers Engaged
October 25, 2012 @ 8:00 am - 5:00 pm
It takes more than a good product to gain customer loyalty. Companies today must put the customer at the center of their approach from the start, and base decisions on customers’ needs. In his bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy, president and CEO of LoyaltyOne and operator of Canada’s AIR MILES Reward Program Bryan Pearson discusses the shift companies should make in order to become customer committed, as opposed to product-obsessed.
On Oct. 25, Bryan answers your questions and offers advice on how you can keep your customers coming back.