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Free Privacy Webinar
October 10, 2012 @ 1:00 pm - 2:00 pmFree
Customer Data – Privacy, Profit and the New Paradigm
In this one-hour webinar, learn how to reverse the trend of declining trust from two of the leading experts in responsible data use and customer loyalty: Bryan Pearson, the CEO and President of LoyaltyOne; and Mitchell Merowitz, Chief Privacy Officer of LoyaltyOne. Bryan and Mitchell will review the results of the second annual consumer survey of 2,000 American and Canadian consumers, which reveals surprising attitudes and expectations regarding consumer privacy and trust. Included in the findings: the willingness of consumers to share more information in return for relevant offers; how much value they see in the data exchange; and new findings regarding the reluctance to share certain personal information, such as physical location and political affiliation. This webinar is a must-do for any company wanting to generate relevancy, and responsibly, around its brand.