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DMA 2011 Conference and Exhibition
October 1, 2011 @ 8:00 am - October 6, 2011 @ 5:00 pm
Loyalty Leaders Tell All: Using Data to Create Relevance
As traditional loyalty marketing moves beyond points and reward programs and merges with the next generation of CRM technologies, forward-thinking companies are using customer data to transform their organizations from product/channel-facing to customer-facing enterprises. Discover how shopper data can build intimate customer relationships that lead to profitable growth.
Back for a 7th year with a brand new panel of loyalty leaders including Jenn McMillen of GameStop, Bob Daly of US Bank and David Canty of JetBlue, this popular session will help you turn customer loyalty from a tactic into a mission statement.Their real-world experience and proven case studies will help you build customer relationships through multiple channels and every touch point.