The tenth annual COLLOQUY Loyalty Summit will provide a combination of educational sessions, mini-workshops and intimate, invitation-only, executive-level networking events. The event is designed to provide senior-level marketing executives with up-to-the-minute information on the latest advancements in loyalty and database marketing strategy, technology and analytics.
Join Bryan at 1:30 PM on September 11 as he delivers a keynote speech on The Loyalty Leap: Turning Customer Information into Customer Intimacy.
What he will discuss:
The complex sea of consumer marketing is presenting unprecedented challenges for today’s organizations. Powerful forces are converging to alter the environment in which we compete, and only the most innovative and creative organizations will stay afloat. How will today’s tools guide us to a prosperous future? The answers lay not so much in the existence of consumer data, but in the practices used to responsibly collect it and put it to work. Bryan Pearson will share how to effectively use data to create emotional loyalty. You’ll discover the secret to building customer intimacy in the information age while navigating the minefields of privacy.