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Canada Post – Think Inside the Box
April 4, 2012 @ 9:00 am - 5:00 pm
The Three Rs of Loyalty in a Changing World – Meeting Change with Rewards, Recognition and Relevancy
As the leading channels of information are increasingly splintered and sidelined by emerging mediums, connecting with the consumer has become an equally fragmented task. Reaching consumers in a meaningful way today entails not just technological innovation, but expansion into new, non-traditional industries as well as into the public conscience. It requires the three R’s of loyalty: Rewards, Recognition and — most important for future success — Relevancy.
Bryan Pearson, author of The Loyalty Leap and President of LoyaltyOne, will discuss how to create true customer intimacy by connecting in ways that prove your company understands who the consumers are and what they care about.
Speaking time: Bryan’s speech is 9:15 – 10 AM