Bryan's Blog

  • Amazon Rewards Shoppers With New Payment Option, But Is It Easy Enough?

    May 31, 2017

    By offering its shoppers a cost-free way to pay for purchases — with third-party credit card rewards — may have struck upon an easy way to increase sales. The question is whether paying with American Express or Citi points is adding too much complexity — for all.

  • Kroger’s Meal Kits Could Make A Meal Of The Industry

    May 23, 2017

    Kroger’s test of meal kits is small but noteworthy. The meal-in-a-box industry, while relatively small when compared with supermarkets, meets a burgeoning need. Kroger might prove that supermarkets can own this service, but that means balancing a few sweet and sour notes.

  • Retail Social Communities: How OpenSky, Wanelo And Others Engage By The Crowd

    May 12, 2017

    Like virtual cross-country block parties, more online-only retailers are developing models that rely on social shopping communities that enable visitors to follow recommendations and share style advice. We look at how some are doing it well, and why.

  • Digital’s Role In The Shopper Journey: 3 New Takeaways

    May 9, 2017

    Understanding the shopper’s path to purchase has less to do with demographics than demonstrative behavior. Recent research that tracked four shoppers reveals a complex, and sometimes lengthy, shopper journey that’s defined more by where they are than who they are.

  • Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

    May 5, 2017

    Loyalty program benefits that focus on unique experiences, rather than points, are not new. But Kohl’s recent Yes2You Rewards experiences, including a fashion photo shoot, exemplify how competition to stand apart is reaching a new level. Kohl’s shares some of its strategy.

  • Your Favorite Retailer Has Filed For Bankruptcy; Now What?

    May 3, 2017

    Nine large retailers have filed for Chapter 11 bankruptcy protection so far in 2017, the same as in all of 2016. For consumers, this presents a range of considerations from whether to put an item on layaway to buying gift cards. Some bankruptcy experts provide consumer advice.