August 16, 2016
Few modern events have demonstrated the effectiveness of fear as a motivator as plainly as the presidential election. But in actuality retailers have used fear as a marketing tool for years. Here’s how turning fear in the inverse, to hope, is benefiting major brands.
August 15, 2016
Sixty percent of parents plan to use their mobile devices for back-to-school shopping this year, while Amazon is projected to capture 25% of the $17 billion increase in back-to-school sales. If retailers do not begin focusing as much on the digital experience as bricks and mortar, it could be a hard lesson.
August 8, 2016
Smaller locations may have been the solution for shoehorning large-format retailers into densely populated cities. But the proliferation of digital shopping is proving location matters less and less, and it raises the question: Is the megastore even necessary?
July 27, 2016
Shopping mall operators are seeking increasingly unconventional tenants and attractions as retail mergers and disinterested young consumers cause traditional retailers to reduce numbers. That means identifying tenants today that will appeal in the mall of tomorrow.