Bryan's Blog

  • Discounting Can Cost Retailers Millions — By Not Selling

    April 10, 2017

    Research shows online luxury retailers are losing millions of dollars in unrealized sales — more than their mass-market counterparts — because they are miscalculating how much to discount. Here’s a look at the factors that should influence markdowns, and how grocery chains can do the same.

  • Can Supermarkets Profit From Delivery? The Challenges Of Groceries On The Go

    March 31, 2017

    Supermarkets are pressured to offer grocery delivery or pickup to meet competition and demand. However, these services are nibbling at their cracker-thin margins. Can supermarkets offer groceries on the go without raising prices?

  • Auctioning Experiences: How Marriott, Coachella Bid For Customer Engagement

    March 24, 2017

    Marriott International is offering its reward members an exclusive perk in return for their points — a stay in a luxury tent at Coachella. But the prize does not come from redeeming points; it comes from auctioning them. A look at how retailers use points auctions to engage members.

  • How Retailers Can Maximize The Power of Coupons

    March 20, 2017

    New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the “buy” impulse. What traditional retailers, everyday-low-price merchants and manufacturers can learn from the findings.

  • Wal-Mart Convenience: What’s In Store

    March 16, 2017

    Wal-Mart is testing several convenience store concepts and each appears to be repackaging just what a convenience store should be. We look at the future of c-stores through the lens of Wal-Mart.

  • 5 Loyalty Secrets You Don’t Know About Retail Rewards In 2017

    March 10, 2017

    From unearthing the value of customer data to helping rank product assortment, loyalty programs can offer retailers many advantages. Many of the most obvious, however, are little understood. Here are five expert-provided essentials of loyalty marketing that retailers may not know.