Bryan's Blog

  • 4 Ways B8ta Test At Lowe’s May Prove Who’s Smartest

    October 26, 2017

    It’s been a year since Lowe’s and B8ta launched SmartSpot stores, where shoppers can test new smart-home products. In doing so, Lowe’s plugged expertise into the shopper experience and removed uncertainty, a key barrier to technology purchases. Here’s why it’s a smart bet.

  • Giant Eagle’s Got New Rewards, But Does It Have Enough Meat To Satisfy Shoppers?

    October 23, 2017

    The supermarket chain’s new rewards program is evidence that winning loyalty requires being both omnichannel and omnivore — diverse in many ways. But that’s just the start of what consumers expect. Here’s a look at three basic elements to sating the shopper.

  • 3 Steps To Turn Pumpkin Spice Into Perennial Engagement

    October 18, 2017

    The new Starbucks fall latte flavor — maple pecan — is a reminder that even long-lasting seasonal favorites, like pumpkin spice, can grow stale. Such seasonal products also raise the question of whether limited-time events support the long-term goals a retailer wants to achieve.

  • Amazon, Best Buy And Traveling Salespeople: 3 Reasons It Could Work (And 3 Reasons It Won’t)

    October 11, 2017

    Best Buy and Amazon are offering home-consultation services designed to lift sales in emerging home technologies and down-the-road services. Could tech-enabled traveling salespeople work? Here are three reasons they would, and three they wouldn’t.

  • Size Matters: 3 Things Luxury Retail Can Learn From Kmart

    October 6, 2017

    Kmart has extended the sizes of all its apparel lines to satisfy the unmet needs of plus-size women. This commitment not only responds to a real demand among shoppers; it taps into a $20 billion market many higher-priced chains are missing.

  • Gaining Shopper Trust Through Advisory Panels: The Nordstrom Way

    September 28, 2017

    Influential retailers are turning to shoppers to provide direct feedback on products and services in return for sharing their opinions and special offers. Shopper panels also have a hidden bonus: They enable merchants to gather further data from their most influential customers.