Bryan's Blog

  • Credit-Freeing Currency: How Nordstrom Rewards Is Benefitting From Ditching The Card

    April 26, 2017

    Nordstrom in mid-2016 changed its rewards program so members could earn points regardless of how they pay. The results are now in: 3.7 million new memberships. How freedom to pay can contribute to growth and engagement, and be an opportunity to promote the value of branded credit cards.

  • Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants

    April 18, 2017

    The breakthrough of virtual assistants such as Alexa and Google Assistant is raising service expectations among consumers, including in retail. How can retailers implement their own bot technology to improve customer relations?

  • Discounting Can Cost Retailers Millions — By Not Selling

    April 10, 2017

    Research shows online luxury retailers are losing millions of dollars in unrealized sales — more than their mass-market counterparts — because they are miscalculating how much to discount. Here’s a look at the factors that should influence markdowns, and how grocery chains can do the same.

  • Can Supermarkets Profit From Delivery? The Challenges Of Groceries On The Go

    March 31, 2017

    Supermarkets are pressured to offer grocery delivery or pickup to meet competition and demand. However, these services are nibbling at their cracker-thin margins. Can supermarkets offer groceries on the go without raising prices?

  • Auctioning Experiences: How Marriott, Coachella Bid For Customer Engagement

    March 24, 2017

    Marriott International is offering its reward members an exclusive perk in return for their points — a stay in a luxury tent at Coachella. But the prize does not come from redeeming points; it comes from auctioning them. A look at how retailers use points auctions to engage members.

  • How Retailers Can Maximize The Power of Coupons

    March 20, 2017

    New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the “buy” impulse. What traditional retailers, everyday-low-price merchants and manufacturers can learn from the findings.