Bryan's Blog

  • Auctioning Experiences: How Marriott, Coachella Bid For Customer Engagement

    March 24, 2017

    Marriott International is offering its reward members an exclusive perk in return for their points — a stay in a luxury tent at Coachella. But the prize does not come from redeeming points; it comes from auctioning them. A look at how retailers use points auctions to engage members.

  • How Retailers Can Maximize The Power of Coupons

    March 20, 2017

    New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the “buy” impulse. What traditional retailers, everyday-low-price merchants and manufacturers can learn from the findings.

  • Wal-Mart Convenience: What’s In Store

    March 16, 2017

    Wal-Mart is testing several convenience store concepts and each appears to be repackaging just what a convenience store should be. We look at the future of c-stores through the lens of Wal-Mart.

  • 5 Loyalty Secrets You Don’t Know About Retail Rewards In 2017

    March 10, 2017

    From unearthing the value of customer data to helping rank product assortment, loyalty programs can offer retailers many advantages. Many of the most obvious, however, are little understood. Here are five expert-provided essentials of loyalty marketing that retailers may not know.

  • Yes, Men Coupon — And 5 Other Things Retailers Should Know About Male Shoppers

    March 6, 2017

    From making a list to comparing quality, men are adopting many of the fundamental practices of the savvy (say it: female) consumer. Here are six practices men wish retailers knew about them.

  • The Simplicity Solution: 4 Ways Retailers Earn More By Keeping It Simple

    March 3, 2017

    Given the choice, most people prefer to have fewer options. In fact, the majority of consumers are willing to pay more money for simpler experiences. Yet choice remains the go-to tool for many retailers. Here’s how Red Bull, Costco and other success-story brands use simplicity to stand apart.