Bryan's Blog

  • Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand

    July 28, 2017

    While specialty brands believe transparent pricing appeals to younger, socially conscious consumers, not all shoppers are convinced the end product is worth the sum of its parts. This story offers three ways brands show consumers they are getting what they pay for.

  • Are You Creeping Out Customers? 4 Ways To Stay Cool With Technology

    July 25, 2017

    Shoppers have long surprised, and occasionally confused, marketers with the bits of personal information they’re willing to share in exchange for a better retail experience. New research into cool vs. creepy technologies provides four guidelines.

  • The Disruptors Are Coming: How Pampers, Kiip Are Redefining Loyalty  

    July 18, 2017

    Here’s one more sign retailers are struggling to engage shoppers: Reward programs, while increasing in number, have 54% member inactivity, according to the 2017 COLLOQUY Loyalty Census. Here’s why shoppers are abandoning memberships, and what retailers can learn from a few disruptors.

  • 4 Indisputable Signs Little Local Retail Is Becoming A Goliath

    July 11, 2017

    As major retailers struggle against online competition and shutter stores, independent merchants are enjoying a confluence of events that are giving them unprecedented competitive strength. In this story, we look at four such forces.

  • 5 Ways Whole Foods By Amazon Could Be An Unnatural Fit — And Why That May Be Okay

    July 7, 2017

    Industry observers have been discussing the many ways the $13.7 billion acquisition of Whole Foods by Amazon could boost operations for both entities. But on a highly practical level, there are many areas where the two have much to figure out. This story highlights five of them.

  • Bagging The Future: 7 Ways Grocery Will Change By 2020

    July 3, 2017

    From a shortage of time to a shortage of space, capacity will be the factor that influences supermarkets in the near future. As more merchants seek ways to meet the shopper’s need to put food on the table, supermarkets are bound to respond. This story explores seven predictions.