Bryan's Blog

  • Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

    May 5, 2017

    Loyalty program benefits that focus on unique experiences, rather than points, are not new. But Kohl’s recent Yes2You Rewards experiences, including a fashion photo shoot, exemplify how competition to stand apart is reaching a new level. Kohl’s shares some of its strategy.

  • Your Favorite Retailer Has Filed For Bankruptcy; Now What?

    May 3, 2017

    Nine large retailers have filed for Chapter 11 bankruptcy protection so far in 2017, the same as in all of 2016. For consumers, this presents a range of considerations from whether to put an item on layaway to buying gift cards. Some bankruptcy experts provide consumer advice.

  • Credit-Freeing Currency: How Nordstrom Rewards Is Benefitting From Ditching The Card

    April 26, 2017

    Nordstrom in mid-2016 changed its rewards program so members could earn points regardless of how they pay. The results are now in: 3.7 million new memberships. How freedom to pay can contribute to growth and engagement, and be an opportunity to promote the value of branded credit cards.

  • Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants

    April 18, 2017

    The breakthrough of virtual assistants such as Alexa and Google Assistant is raising service expectations among consumers, including in retail. How can retailers implement their own bot technology to improve customer relations?

  • Discounting Can Cost Retailers Millions — By Not Selling

    April 10, 2017

    Research shows online luxury retailers are losing millions of dollars in unrealized sales — more than their mass-market counterparts — because they are miscalculating how much to discount. Here’s a look at the factors that should influence markdowns, and how grocery chains can do the same.

  • Can Supermarkets Profit From Delivery? The Challenges Of Groceries On The Go

    March 31, 2017

    Supermarkets are pressured to offer grocery delivery or pickup to meet competition and demand. However, these services are nibbling at their cracker-thin margins. Can supermarkets offer groceries on the go without raising prices?