Bryan's Blog

  • 5 Principles For Long-Term Loyalty In The Sharing Economy

    November 10, 2017

    The sharing economy glaringly brings home the fact that shoppers no longer think product ownership is relevant — they value experience more. This shift alters what may be required to foster retail loyalty. Five basic principles will determine how retailers build it in a sharing economy.

  • 6 Ways For Retailers To Survive The Cannibalism Of Grocery Delivery

    November 6, 2017

    Costco’s venture into grocery delivery assures that major food retailers are jumping online in full force. However, the $21-billion-and-growing sales generated from online grocery will surely take a bite out of in-store purchases.

  • 4 Ways B8ta Test At Lowe’s May Prove Who’s Smartest

    October 26, 2017

    It’s been a year since Lowe’s and B8ta launched SmartSpot stores, where shoppers can test new smart-home products. In doing so, Lowe’s plugged expertise into the shopper experience and removed uncertainty, a key barrier to technology purchases. Here’s why it’s a smart bet.

  • Giant Eagle’s Got New Rewards, But Does It Have Enough Meat To Satisfy Shoppers?

    October 23, 2017

    The supermarket chain’s new rewards program is evidence that winning loyalty requires being both omnichannel and omnivore — diverse in many ways. But that’s just the start of what consumers expect. Here’s a look at three basic elements to sating the shopper.

  • 3 Steps To Turn Pumpkin Spice Into Perennial Engagement

    October 18, 2017

    The new Starbucks fall latte flavor — maple pecan — is a reminder that even long-lasting seasonal favorites, like pumpkin spice, can grow stale. Such seasonal products also raise the question of whether limited-time events support the long-term goals a retailer wants to achieve.

  • Amazon, Best Buy And Traveling Salespeople: 3 Reasons It Could Work (And 3 Reasons It Won’t)

    October 11, 2017

    Best Buy and Amazon are offering home-consultation services designed to lift sales in emerging home technologies and down-the-road services. Could tech-enabled traveling salespeople work? Here are three reasons they would, and three they wouldn’t.