Bryan's Blog

  • 5 Loyalty Secrets You Don’t Know About Retail Rewards In 2017

    March 10, 2017

    From unearthing the value of customer data to helping rank product assortment, loyalty programs can offer retailers many advantages. Many of the most obvious, however, are little understood. Here are five expert-provided essentials of loyalty marketing that retailers may not know.

  • Yes, Men Coupon — And 5 Other Things Retailers Should Know About Male Shoppers

    March 6, 2017

    From making a list to comparing quality, men are adopting many of the fundamental practices of the savvy (say it: female) consumer. Here are six practices men wish retailers knew about them.

  • The Simplicity Solution: 4 Ways Retailers Earn More By Keeping It Simple

    March 3, 2017

    Given the choice, most people prefer to have fewer options. In fact, the majority of consumers are willing to pay more money for simpler experiences. Yet choice remains the go-to tool for many retailers. Here’s how Red Bull, Costco and other success-story brands use simplicity to stand apart.

  • The 4 Roles Of The Retail Worker In An Artificially Intelligent Store

    March 2, 2017

    The artificial intelligence industry is expected to reach $3 trillion by 2024 and much of it is taking place in retail, raising questions about job security. But AI doesn’t have to be the steam engine of this decade. Here are four ways retail workers and AI can collaborate.

  • Should Your Brand Take A Stand? 3 Ways Advocacy Can Boost Sales

    February 15, 2017

    From gay marriage to immigration rights, some social and political issues are just too culturally significant for retailers to ignore. Starbucks made this evident with its recent commitment to hire 10,000 refugees. But before taking a stand, what should merchants consider?

  • Tiffany Ads Make Us Gaga For Valentine’s Day

    February 15, 2017

    Some may think Tiffany & Co. chose an unlikely person and venue for its latest TV ad — Lady Gaga and the Super Bowl. But did it? The spot’s style, the event and the Tiffany on the Lady’s arm appeal to a market it might have been ignoring. Valentine’s Day sales could tell if the plan scores.