March 20, 2017
New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the “buy” impulse. What traditional retailers, everyday-low-price merchants and manufacturers can learn from the findings.
March 16, 2017
Wal-Mart is testing several convenience store concepts and each appears to be repackaging just what a convenience store should be. We look at the future of c-stores through the lens of Wal-Mart.
March 10, 2017
From unearthing the value of customer data to helping rank product assortment, loyalty programs can offer retailers many advantages. Many of the most obvious, however, are little understood. Here are five expert-provided essentials of loyalty marketing that retailers may not know.
March 6, 2017
From making a list to comparing quality, men are adopting many of the fundamental practices of the savvy (say it: female) consumer. Here are six practices men wish retailers knew about them.