Bryan's Blog

  • Fraudsters Are Posing As Retailers And Trying To Friend You: How To Stop It

    June 18, 2018

    In their quest for delivering the best digital experiences, retailers have made themselves vulnerable to cyber criminals. In this story, Sam Small of social media security firm ZeroFox explains how retailers and shoppers can protect against fraudsters trying to access protected data.

  • 15 Revelations From Trader Joe’s Podcast, From The Parking To Deer Stew

    June 14, 2018

    Trader Joe’s five-part podcast, “Inside Trader Joe’s,” is a playful behind-the-scenes tour of a grocery chain known for uncommon fare, Hawaiian shirts and competitive prices. It also reveals curious insights, from its Darwinian food tastings to pricing bananas. Here are 15.

  • 5 Analytics Tips For Retail, From Spotify, Delta, Capital One And Others

    June 6, 2018

    With its new service called Interests, eBay is opening conversations with shoppers using an analytics model similar to that of Spotify — an approach worth noting. In fact, retailers can learn a lot about data optimization from other industries. Here are five examples.

  • Amusing The Shopper: 5 Ways To Make Shopping Fun Again

    May 31, 2018

    Despite efforts to appeal to customers through artificial intelligence, virtual reality and shopping apps, retailers are not injecting enough fun into the shopping trip, new research shows. In fact, consumers said they are more likely to have fun at work. Here’s five ways to make retail fun again.

  • Kohl’s Launches New Rewards Program, Combining 3 Elements: What Shoppers Can Expect

    May 29, 2018

    Four years after launching its tender-neutral Yes2You Rewards program, Kohl’s is launching a new initiative that combines the three elements of its rewards — Yes2You, Kohl’s Charge and Kohl’s Cash — into one program. In this Q&A, Chief Marketing Officer Greg Revelle explains the change.

  • Royal Shifts In Weddings: 4 Trends Behind Banana Republic’s Breakup With Bridal Wear

    May 25, 2018

    Banana Republic’s decision to shutter its 7-year-old Weddington Way bridesmaid dress shops appears to reflect a deeper shift in how consumers approach the Big Day — or not. In light of the approaching royal wedding, this story examines four cultural shifts causing more women to say “no” to the dress.