Photo: Bryan Pearson

WHY THIS BOOK?

“My deep desire is to shift the conversation from the marketing department to the boardroom, and eventually to the front lines where the consumer lives. This book should provide you the tools to abandon the conquest mentality, where acquisition is king, and put the consumer at the center of your purpose.”
Bryan Pearson Signature

About Bryan

Bryan Pearson
President and CEO, LoyaltyOne Inc.

With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.

Bryan is the author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy as well as The Loyalty Leap for B2B. 

An insightful and engaging keynote speaker, Bryan has presented in North and South America, Europe and Asia at such well-known events as Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.

Bryan has been quoted in more than 150 news outlets, including The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, MSNBC and the Atlanta Journal-Constitution. He is a regular contributor to Fast Company, Retail Customer Experience, Customer Think, Creative Match and COLLOQUY and has been widely quoted in the Globe and Mail, the Vancouver Sun, National Post and Direct Marketing News. In addition, Bryan serves as a member of the Executive Committee of Alliance Data, owner of LoyaltyOne.

The Loyalty Leap: Turning Customer Information into Customer Intimacy, was published in May 2012 by the Portfolio imprint of Penguin Group in both the US and Canada. The book draws on Bryan’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields. The Loyalty Leap details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. While other business books address customer service and data as the abstract fruit of technology, only The Loyalty Leap reveals how shopper data can be used as the cornerstone upon which to build intimate customer relationships, leading to profitable growth in the new era of marketing. In July 2013, Bryan published an e-book titled The Loyalty Leap for B2B to address the specific needs of business-to-business marketers.

For information, visit www.pearson4loyalty.com.