Archive for March, 2018
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3 Reasons West Elm’s Selfless Marketing Is Worth Watching
March 29th, 2018Home furnishings chain West Elm is betting one of the most effective ways to keep shoppers coming through its doors is by sending them outside its four walls — to other businesses. Here’s how its share-the-wealth strategy may be perfectly timed for an altruistic consumer.
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Walmart Is Going Upscale, But It Doesn’t Mean What You Think
March 27th, 2018With new private labels, high-end partnerships and expanded furnishings, Walmart appears to be building a retail tour de force to compete against Amazon and others. But Walmart has struggled with efforts to win higher-end shoppers while keeping its core before. Here’s why it may work now.
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3 Ways Retailers Can Use Facial Recognition To Create Better Experiences
March 22nd, 2018Facial recognition in smartphones is contributing to a broader acceptance of the technology as a security measure among consumers. This should lead to major changes in the retail experience, from theft prevention to personalized marketing. But are shoppers ready?
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Macy’s Revival Means Plenty Is In Store For Star Reward Members
March 15th, 2018Macy’s recent financial turnaround is attributed to several factors, including the relaunch of its Star Rewards program. Changes to the program indicate Macy’s may be finding rewards memberships more lucrative than its credit card business. It’s about time.
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If Kroger Had A Hammer: 7 Ways An Ace Deal Would Change The Form Of Grocery
March 13th, 2018Recent reports that Kroger Co. is in talks to add Ace Hardware store-within-store concepts indicate more than a grocery chain’s efforts to diversify. It indicates the supermarket could test a mall-within-a-store model. Here are seven ways that could change the shopping trip.
