18 Retail Facts Involving The Number 18, For 2018

All in all, 2017 didn’t end too poorly for retail. Sure, roughly 20 major chains filed for bankruptcy and closed thousands of stores, but online retail purchases rose 18% over last year’s Thanksgiving Day and Black Friday, and that generated $8 billion in sales.

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That’s just one way the number 18 describes the frenzied and resilient world of retail. Following are 17 more facts that will shape the retail world in 2018 and beyond.

180,000: The average square footage of a Walmart Supercenter, rounded up, according to Walmart’s most recent quarterly square footage report.

18 million: The number of people in 2018 who will use voice payments through devices such as Amazon Alexa, voice-initiated person-to-person payments and voice-controlled bill payments, according to BI Intelligence.

$18 billion: The amount that mobile video ad spending is expected to reach in 2018, representing a 49% increase, according to Recode. No doubt a good percentage will be by retailers.

18th: Where Nike ranked in Interbrand’s Best Global Brands 2017 ranking. That represents a brand value increase of 8% from 2016.

Dec. 18: The day that, one of the first retailers to accept bitcoin, launched a $250 million Initial Coin Offering to raise funds. It made the coin offering through its exchange, tZero, according to CNN Money.

18 states: That’s how many are increasing the minimum wage in January 2018. Nationwide demonstrations by fast-food employees are reported to have contributed to the hikes, according to USA Today, but retailers also see the increase as a chance to retain talent.

Every 18 seconds: The frequency at which one package of The Body Shop’s classic Vitamin E Moisture Cream was selling worldwide just before Christmas 2017, according to the Australian website Byrdie.

18 feet: The length of the average parking spot, including those in shopping malls, according to some municipal codes. The width is a minimum of 9 feet.

18.6%: The percentage of retail and apparel companies Moody’s rates, representing 26 U.S. companies, that have a credit rating of Caa or lower, according to USA Today.

1.8.18: The date through which consumers can return Apple products purchased and received between Nov. 15, 2017, and Dec. 25, 2017, according to Apple’s extended holiday return policy. Products usually get a two-week return window.

18th place: Where TJX Cos., operator of T.J.Maxx and Marshalls, ranked on the Stores annual Top 100 Retailers list. The chain generated $33.3 billion in global annual sales, a 4% year-over-year increase, placing it behind Macy’s at No. 17.

$180,000: The price tag for a high-end version of Tesla’s new all-electric tractor trailer, which has garnered orders from Walmart, PepsiCo and Anheuser-Busch, to name a few, according to Investor’s Business Daily.

$18 million: The combined amount Walmart invested in advertising in 2017 to promote its efforts to buy American products and to train its workforce at its Walmart Academy, according to The New York Times.

$18 billion: The projected spending by U.S. consumers on Valentine’s Day gifts, goods and services in 2017, by the National Retail Federation. No word yet on 2018.

18%: The percentage of people who rank the availability of product information as important for online shopping, according to a survey by CNBC.

18 hellos: The number of low-priced Nordstrom Rack stores opened by upscale merchant Nordstrom in 2017, according to California ApparelNews.

18 goodbyes: The number of locations Ann Taylor closed in fiscal 2017, as sales at stores open at least a year fell 7%, according to securities filings by its parent company, Ascena Retail Group.

18 hours: The amount of time it took to find 18 retail-specific facts using the number 18. Can’t wait until 2019!

Happy New Year, all, and happy shopping.

This article originally appeared in Forbes. Follow me on Facebook and Twitter for more on retail, loyalty and the customer experience. 

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