Archive for December, 2017
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The Benefit Of Unlimited Offers: Dollars Or Data?
December 21st, 2017Smashburger, Olive Garden, MoviePass and Starbucks are all offering unlimited deals to increase market share, but can they make money from giving away the store? This story explores the role shopper data plays in making these offers profitable.
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10 Retail Predictions For 2018 That Should Be On Your Radar
December 19th, 2017Like the extra pounds that surprise us at the end of the holiday season, a rich series of events are converging to reshape retail in 2018. With input from retail experts, here are 10 predictions, the kind that may be unexpected but make sense when pointed out.
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The $756B Wake-Up Call: It’s Time To Give Shoppers Control Of Their Data
December 15th, 2017More than 40% of shoppers switched brands in 2016 due to lack of personalization and trust, costing U.S. retailers more than $750 billion, research shows. Regaining that trust could be as straightforward as granting consumers greater control of their own data. But where to begin?
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Sales, Shmales; Return Policies Could Define This Holiday Season
December 12th, 2017More shoppers, especially online shoppers, are passing up brands that do not offer easy return policies, but many retailers have yet to transform the experience into a critical factor of sales. From Wal-Mart’s return app to “return bars,” here are some examples that may change retail.
