Archive for October, 2017
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4 Ways B8ta Test At Lowe’s May Prove Who’s Smartest
October 26th, 2017It’s been a year since Lowe’s and B8ta launched SmartSpot stores, where shoppers can test new smart-home products. In doing so, Lowe’s plugged expertise into the shopper experience and removed uncertainty, a key barrier to technology purchases. Here’s why it’s a smart bet.
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Giant Eagle’s Got New Rewards, But Does It Have Enough Meat To Satisfy Shoppers?
October 23rd, 2017The supermarket chain’s new rewards program is evidence that winning loyalty requires being both omnichannel and omnivore — diverse in many ways. But that’s just the start of what consumers expect. Here’s a look at three basic elements to sating the shopper.
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3 Steps To Turn Pumpkin Spice Into Perennial Engagement
October 18th, 2017The new Starbucks fall latte flavor — maple pecan — is a reminder that even long-lasting seasonal favorites, like pumpkin spice, can grow stale. Such seasonal products also raise the question of whether limited-time events support the long-term goals a retailer wants to achieve.
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Amazon, Best Buy And Traveling Salespeople: 3 Reasons It Could Work (And 3 Reasons It Won’t)
October 11th, 2017Best Buy and Amazon are offering home-consultation services designed to lift sales in emerging home technologies and down-the-road services. Could tech-enabled traveling salespeople work? Here are three reasons they would, and three they wouldn’t.
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Size Matters: 3 Things Luxury Retail Can Learn From Kmart
October 6th, 2017Kmart has extended the sizes of all its apparel lines to satisfy the unmet needs of plus-size women. This commitment not only responds to a real demand among shoppers; it taps into a $20 billion market many higher-priced chains are missing.
