Archive for September, 2017

  • Gaining Shopper Trust Through Advisory Panels: The Nordstrom Way

    September 28th, 2017

    Influential retailers are turning to shoppers to provide direct feedback on products and services in return for sharing their opinions and special offers. Shopper panels also have a hidden bonus: They enable merchants to gather further data from their most influential customers.

  • Setting The Stage For Food Theater: A Shopping List Of 7 Needs

    September 20th, 2017

    Attracting attention in today’s supermarket arena requires a stage. More grocers are creating stores dedicated to food theater — dine-in settings that hold up as destination experiences, even special events. But it’s not a just-add-water formula. This list provides seven essential ingredients.

  • Makeup Remover: 3 Ways To Capture The Shopper In The Evolving Beauty Aisle

    September 18th, 2017

    The beauty aisle’s greatest enhancement isn’t in ingredients or promises, but in deals. Competition from new retail channels is forcing traditional beauty brands and retailers to offer up discounts that would make some lip-lined mouths drop open.

  • Does Whole Foods Need The Middle Aisle? What The Shift Toward Fresh Means For Retail

    September 14th, 2017

    Consumers are eschewing the middle aisles of supermarkets in pursuit of healthier foods, including prepared meals. When they do venture into the packaged-food aisle, it’s often for private labels. With Amazon about to buy Whole Foods, this trend could shift into hyperdrive.

  • Why Amazon, Staples Are The Teacher’s Pet (And 4 Ways To Be One, Too)

    September 6th, 2017

    Teachers spend a lot of their own money each year on classroom supplies — as much as $5,000, new research shows. Capturing that spending means understanding a valuable equation that is, fortunately, elementary.