Archive for August, 2017

  • Is The Search Taking The Joy Out Of Online Shopping?

    August 30th, 2017

    The online retail search function can make a shopper’s online experience, but in many cases it breaks it. This could result in substantial unrealized sales. The experts at Twiggle, a firm dedicated to simplifying the online search function, shares four common mistakes.

  • Whatever Happened To Showrooming? How Big Retail Is Taking Back The Shopping Trip

    August 23rd, 2017

    A few years ago, retail experts worried that showrooming would shut down the physical store. Instead, the practice of researching products in-store and then buying online may be making brick-and-mortar retail stronger — for five distinct reasons. Here, we learn from Walmart, Best Buy and Lowe’s.

  • The $6 Trillion CMO: 3 Ways To Put Personalization Into Hyper-Focus

    August 16th, 2017

    The demand for retail personalization, brought by technology, is forcing chief marketing officers to act as hybrid executives — part brand marketers and part systems integrators. But new research suggests technology is not enough, and that personalization takes a retail community.

  • Amazon, Adult Diapers And 4 Ways to Clean Data In A 2.5-Billion-Gigabyte World

    August 8th, 2017

    Every day, retailers receive a massive wave of consumer data and it is expanding fast, thanks to mobile devices, apps and other emerging technologies. A team of data experts provides four ways to weed out useless data and locate the best insights.