Archive for April, 2017

  • Credit-Freeing Currency: How Nordstrom Rewards Is Benefitting From Ditching The Card

    April 26th, 2017

    Nordstrom in mid-2016 changed its rewards program so members could earn points regardless of how they pay. The results are now in: 3.7 million new memberships. How freedom to pay can contribute to growth and engagement, and be an opportunity to promote the value of branded credit cards.

  • Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants

    April 18th, 2017

    The breakthrough of virtual assistants such as Alexa and Google Assistant is raising service expectations among consumers, including in retail. How can retailers implement their own bot technology to improve customer relations?

  • Discounting Can Cost Retailers Millions — By Not Selling

    April 10th, 2017

    Research shows online luxury retailers are losing millions of dollars in unrealized sales — more than their mass-market counterparts — because they are miscalculating how much to discount. Here’s a look at the factors that should influence markdowns, and how grocery chains can do the same.