Archive for February, 2017
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Should Your Brand Take A Stand? 3 Ways Advocacy Can Boost Sales
February 15th, 2017From gay marriage to immigration rights, some social and political issues are just too culturally significant for retailers to ignore. Starbucks made this evident with its recent commitment to hire 10,000 refugees. But before taking a stand, what should merchants consider?
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Tiffany Ads Make Us Gaga For Valentine’s Day
February 15th, 2017Some may think Tiffany & Co. chose an unlikely person and venue for its latest TV ad — Lady Gaga and the Super Bowl. But did it? The spot’s style, the event and the Tiffany on the Lady’s arm appeal to a market it might have been ignoring. Valentine’s Day sales could tell if the plan scores.
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Using Artificial Intelligence Both In Apps And In The Aisles
February 3rd, 2017Artificial intelligence has now crossed the radar of 2017 retail trends, thanks to Amazon, Google and IBM’s Watson. Major merchants from Macy’s to The North Face and now Staples use it to improve the customer experience, but are they lagging behind online-only merchants on the technology?
