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May 20: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMCustomer Experience And The ‘With Pleasure’ Principle – Forbes

Experts have determined that customer experience will overtake price as the key feature distinguishing brands by 2020. With this in mind, Forbes contributor Blake Morgan makes the case for the ‘With Pleasure’ principle and points out that enhancing work environment and company culture can make for better customer-facing employees.

3 Overlooked Retargeting Strategies For Retailers – Marketing Land

Remarketing, the process of analyzing web-browsing behaviors and serving up ads or content based on that browsing history, can be extremely useful when trying to reach new or existing customers. However, while it sounds great in theory, marketers need to make sure they are using the proper methods and tools to make the most of it.

Road H.O.G.S: How Harley-Davidson and Best Western Maximize Membership – COLLOQUY

The 9-year-old Ride Rewards program from Best Western and Harley-Davidson has provided motorcycle enthusiasts with unique perks and benefits since its inception, and program enhancements are being made every year. COLLOQUY offers an inside look at the strategy behind the program and how unexpected partnerships can reap rewards for brands.

Starbucks in Deal With Spotify to Stream Music – The New York Times

Starbucks has long been a shining example of customer loyalty in quick-service retail, and a new partnership with Spotify will allow it to enhance the customer experience even further. Starbucks will be connecting Spotify’s service into its digital ecosystem, allowing subscribers to earn My Starbucks Rewards points and even letting customers help choose the songs played in stores.

Beyond the Buzzword: Big Data – Business 2 Community

The term Big Data tends to be used voluminously in board rooms, publications, trends analysis and even conversation. Few people, however, can grasp and explain how Big Data is leveraged in a large organization and how it can be applied to marketing efforts. This article breaks the concept down and explains that Big Data is more than numbers on a spreadsheet.

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