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January 21: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMCustomer-Centricity Is Mandatory for 2015 – Huffington Post

2015 is set to be the year of customer-focused strategies for all companies looking to increase retention. This article offers three examples of companies that are doing it right.

How to Tap the Power of Social Media to Forge Customer Loyalty – Entrepreneur

Customer loyalty is often determined by the experiences consumers have each time they interact with a brand, and this includes online experiences. So why are only 20% of chief marketing officers making the most of social channels?

The Year in Review: Top Financial Stories of 2014 – COLLOQUY

This special report from COLLOQUY takes a look back at the top loyalty marketing stories from the financial services industry over the past year. These articles, breaking news stories, infographics and interviews helped to define the industry in 2014.

Taming the Big Data Beast: The Importance of CRM – Tech Radar

The huge amounts of data collected from both online and offline resources these days can be extremely valuable for making intelligent business decisions, but it can also be an unwieldy beast. When this data is incorporated into a CRM tool available to customer-facing employees, the benefits can be astounding.

Want a Powerful Customer Experience? Make It Easy for the Customer – Forbes

A streamlined in-store customer experience goes a long way towards happy customers, but complicated and unhelpful service experiences can turn a customer off to a brand. Companies that strive to improve the customer experience make themselves easily accessible on all preferred channels of communication.

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