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September 4: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMTables, Tablets, Data and Eating – Tech Crunch

A wave of new technology is changing the landscape of the restaurant industry. This article details challenges restaurateurs face when dealing with these new customer experience expectations.

A Family of Workers Rises Up to Save Their CEO – Bloomberg

The reinstatement of Market Basket CEO Arthur T. Demolas is an example of the power of employee and customer loyalty. This article details how one person earned such unwavering loyalty.

When Points Go Cha-Ching! How Chase, American Express and Others Partner with Rewards Currency – COLLOQUY

A look at how financial institutions benefit from rewards currency partnerships, increasing the value of points and reward selection for customers.

Men Define Loyalty Programs Through Honor, Women See Trust – MediaPost

A recent study from customer engagement agency The Marketing Store shows that men and women approach loyalty with different mindsets and suggests marketers should adjust their messaging to align with these findings.

Why Are Millennials So Fickle With Their Brand Loyalty? – Business 2 Community

The apparent lack of brand loyalty among Millennials is challenging marketers to predict their consumer behavior patterns. This article explores the various reasons behind this phenomenon and suggests some ways to appeal to this digital-dependent generation.

 

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