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August 28: Loyalty Links & Likes

media-uploadBig Data’s Two-Way Customer Conundrum – Forbes

Big data’s potential to increase profit is definitely a big advantage, but as this writer points out, approaching it as a customer-committed imperative rather than a money-making one, companies can actually benefit the customer.

Infographic: Top 15 Customer Experience Priorities – Castleford

This infographic details the results of a survey of Australian and U.S. businesses, which we’re asked to identify their top customer experience priorities.

Franshising Loyalty: How Papa John’s, Moe’s Southwest Grill and Wild Birds Unlimited Take Loyalty Local – COLLOQUY

This story explores, with three major brand examples, how corporate-run loyalty programs can be effectively adopted by franchisees.

Relationships Are the New Currency – U.S. News & World Report

An interview with social media guru Ted Rubin on the relationship economy. As Rubin, in his book Return on Relationship, puts it: The return on the customer relationship is the value accrued by a person or brand due to nurturing a relationship. ROI, meanwhile, is dollars and cents.

Digital Marketers Beef Up On Personalization – Media Post

A new study from Salesforce and Forrester reports that marketers face challenges in personalizing customer interactions and analyzing customer data. This leads experts to predict that marketers will start spending more to optimize these important tools.

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