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July 31: Loyalty Links & Likes

Loyalty Links & LikesBringing Customer Loyalty Programs to Local Merchants – Forbes

This article details the journey of Silicon Valley startup FiveStars and the hurdles it has had to overcome bringing loyalty to local merchants.

Measure the ROI of Customer Loyalty Marketing With These 5 Key Metrics – Business 2 Community

When embarking on customer loyalty marketing, the objectives you set and the measurement tools you put in place are key to your success. This article details five key metrics to measure the ROI of a customer loyalty program.

Fare Game: What Marketers Can Learn From Frequent Flyer Program Changes – COLLOQUY

When it comes to testing customer loyalty, pending changes to frequent flyer reward programs could be the toughest test of the airline industry’s ability to get lift.

6 Secrets for Creating Fierce Employee and Customer Loyalty – Entrepreneur

If employees have deep functional expertise in the business, develop relationships with customers and convey a positive attitude about the company, shoppers will keep coming back.

How Digital Methods Can Improve Loyalty – Marketing Week UK

This article challenges marketing professor Byron Sharp’s theory that reach, not loyalty, is the key to brand success with the argument that digital channels have the ability to nudge existing consumers to buy more.

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