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May 14: Loyalty Links & Likes

Loyalty Links & Likes1. Needling Challenge: Drawing Loyalty From Blood Donors – COLLOQUY

Everyone bleeds yet less than 10% of the U.S. population donates blood each year. Here’s how blood donor organizations use rewards and data analysis to bring back those who give.

2. Maximizing The Value of a Retail Loyalty Program – Supermarket News

Four ways that grocers can improve their loyalty marketing strategies.

3. New Report Ranks Top Loyalty Programs for Millennials – RIS News

Victoria’s Secret, Kohls and Dicks Sporting Goods top list of top fashion and accessory loyalty programs for millennials and gives a glimpse into this powerful segment’s buying habits.

4. Citi Adds ThankYou Rewards As An Online Bill Pay Option – PYMNTS.com

Citi customers can now use ThankYou rewards points to pay virtually any bill online, including phone, cable and utility.

5. Can Loyalty Scheme Innovations Earn Back Lost Customers – Marketing Week

How UK retailers including Tesco, Sainsbury’s and Homebase are tweaking their loyalty offerings to be more appealing.

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